A B2B (Business-to-Business) broker acts as an intermediary between businesses — typically in the financial markets (Forex, crypto, CFD, stocks, etc.). These brokers don’t serve retail clients directly but rather provide services to other businesses, such as
Wholesale Brokers – Match manufacturers or suppliers with retailers or distributors.
Service Brokers – Connect companies with specialized service providers (e.g., IT services, logistics, marketing).
Marketplace Brokers – Run platforms where businesses can list, buy, or bid on goods/services (e.g., Alibaba, ThomasNet).
Financial Brokers – Facilitate B2B financial services like loans, insurance, or investments.
Professionals
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Customer Support
They ensure there’s always a buyer or seller available, reducing slippage and tightening spreads. Examples: Prime XM, FXCM Pro, LMAX, GBE Prime, B2Broker, Match-Trade. They may offer multi-asset liquidity (FX, crypto, commodities, indices, etc.).
They supply the infrastructure for B2B brokers: Trading platforms (e.g., MT4/MT5 white labels, cTrader) Bridge & aggregation software (e.g., OneZero, Gold-i) CRM systems, Client portal, back-office, payment gateways Risk management tools
Firms like B2Broker and Tools for Brokers offer both tech + liquidity in one package for new or scaling brokers
B2B (Business-to-Business) brokers make money by acting as intermediaries between two businesses—typically a buyer and a seller—facilitating deals, transactions, or partnerships. Here’s a breakdown of how they earn
You earn a percentage of the total deal value. Example: You broker a $50,000 deal between a wholesaler and a retailer, and charge 5% commission — that’s $2,500 for you. Used in: Freight, wholesale, real estate, finance, etc.
How it works: You may charge, say, $500 per successful introduction or $1,000 per completed contract. Example: A logistics broker charges a $750 flat fee per shipment they arrange. Used in: Consulting-heavy or lead-gen models
You buy low from one company and sell high to another — the difference is your profit. How it works: Let’s say a manufacturer sells widgets for $10/unit. You sell them to a retailer for $12/unit. Your profit = $2/unit. Used in: Product based brokering, especially with import/export or drop shipping models.
You charge access to a network, platform, or list of verified B2B leads. How it works: You run a private supplier network, and companies pay $100/month to access it. Used in: Niche B2B marketplaces or platforms you own.lesaler and a retailer, and charge 5% commission — that’s $2,500 for you. Used in: Freight, wholesale, real estate, finance, etc
You refer businesses to a service provider or supplier, and get paid for each referral. How it works: You send a lead to a factoring company. If the lead closes, you get $500 or 10% of the first invoice. Used in: Finance, insurance, B2B SaaS, payment processors, etc
B2B brokers, also known as business-to-business intermediaries, play a crucial role in connecting businesses with suppliers, manufacturers, and service providers. They facilitate transactions, negotiate deals, and often provide market insights. Various types of businesses utilize B2B brokers to enhance their operations: In essence, any business engaged in transactions with other businesses can benefit from the services of B2B brokers to streamline operations, access new markets, and enhance profitability.
They engage B2B brokers to expand their market reach, find new customers, and distribute their products more effectively
These businesses rely on brokers to source products, negotiate favorable terms, and manage supply chain logistics.
Companies offering B2B services, such as logistics, marketing, or consulting, use brokers to connect with potential clients and grow their customer base
B2B brokers assist in navigating international markets, handling regulatory requirements, and establishing cross border trade relationshipsffectively
Smaller enterprises often lack extensive networks and resources; brokers help them find suppliers, customers, and partners to accelerate growth
B2BBROKER expands functionality, making crypto payments faster and more secure with broader blockchain support and enhanced transaction capabilities